Area of practice

TDM & Commute Programs

Commute programs, pricing, and incentives that change how people actually get to campus, to work, and to care.

Transportation demand management is where institutional mobility shows up in daily life: how people get to campus or work, what they pay to park, and which options are real enough to use.

We do this at campus scale for places like Princeton, Johns Hopkins, OHSU, Vanderbilt, and UC Davis, and for employers and airports including Amazon, the Port of Seattle, and World Bank pilots. The question is the same in every setting. Can the institution move measured mode share, and can it keep steering after we leave?

We design the programs and the instruments together. The TDM Strategy Model is one of those instruments. Western Washington University’s commute dashboard, built as subcontractor to Walker Consultants, is another.

Engagements

16 entries
Aug 2026
University of Alabama at Birmingham

UAB Campus Transit and Mobility Study

Engaged by the University of Alabama at Birmingham to lead a comprehensive assessment of campus transit and mobility, following a competitive RFP process. Contract signed August 2026.

with Jarrett Walker + Associates and KPS Group

Birmingham, AL

TDM
2019–2026
Amazon

Long-running, multi-phase engagement leading Amazon's global employee commute strategy: conversion to daily (vs. monthly) parking pricing across AMER and EMEA regions, a global commute framework and facilities playbook, mode-propensity data tooling, and sentiment/communications support tied to The Climate Pledge's SOV-reduction targets.

Seattle, WA · Dublin, Ireland · Madrid, Spain · Luxembourg City, Luxembourg · Prague, Czechia · Bratislava, Slovakia

TDM
May–Jul 2026
Western Washington University

WWU TDM & Parking Dashboard

Transportation Demand Management Plan for WWU, delivering the TDM-specific components of a project WWU also uses for its live parking/TDM dashboard, as subconsultant to prime consultant Walker Consultants.

with Walker Consultants

Bellingham, WA

TDM
2017–2025
Oregon Health & Science University

Developed OHSU's 10-year TDM Plan (adopted 2017, 5-year update in 2023) as subconsultant to prime consultant Nelson\Nygaard: a 30% employee drive-alone target by 2028, backed by 34 recommendations. Directly informed the wage-based daily parking pricing program, the Luum commute platform, subsidized carpooling via Scoop, and the Lyft Off shift-worker partnership — OHSU's wage-based parking system won IPMI's 2022 Award of Merit for Innovation.

Portland, OR

TDM
2023–2025
Port of Seattle

Led SEA MOVES: a commute program for Seattle-Tacoma International Airport's thousands of employees. Phase 1 (with subconsultant Nelson\Nygaard) evaluated a Transportation Management Association and built an Action Plan; phase 2 developed transit-pass, carpool, and active-transportation programs, prioritizing lower-wage airport workers. Led to a Port Commission order funding a worker transit-pass program.

SeaTac, WA

TDM
2022–2023
Anchorage (University Medical District)

Transportation Demand Management study for Anchorage's University Medical District (UMED), as subconsultant to prime consultant Nelson\Nygaard, working with Anchorage Metropolitan Area Transportation Solutions (AMATS).

with Nelson\Nygaard

Anchorage, AK

TDM
2019–2020
Princeton University

Princeton Campus Mobility Framework

Campus Mobility Framework with Jarrett Walker + Associates — Choices Report (2019), Current State (2019), Recommendations (2020), covering transit, ped/bike, shared mobility, electrification, and campus mobility principles.

with Jarrett Walker + Associates

Princeton, NJ

Transit Network RedesignBike/Ped PlanningLarge Stakeholder EngagementCampus Mobility Framework
TDM
2019–2020
Oregon State University

OSU 2030 Sustainable Transportation Plan

Led OSU's 2030 Sustainable Transportation Strategy: a university-wide TDM plan tied to climate goals, including a custom TDM/parking calculator, scenario modeling, and campus engagement (game nights, hackathons). Positioned the university to avoid an estimated $82M in future parking construction.

Corvallis, OR

TDM
2017–2019
UC Davis

Institutional TDM expert on UC Davis's Comprehensive Transportation Management plan and long-term strategy to cut vehicle trips and emissions, as subconsultant to prime consultant Alta Planning + Design (team also included Kimley-Horn for parking modeling and Valley Vision for facilitation). Included a communications overhaul, new alternative-mode programs, a new parking-operations vision, transit upgrades, and a long-term financial strategy.

with Alta Planning + Design

Davis, CA

TDM
2018–2019
Vanderbilt University

TDM Strategy Framework and Mobility Program Implementation Playbook for Vanderbilt: mode-share baselining, TDM strategy scoring, and campus engagement across a three-phase process, as subconsultant to prime consultant Kimley-Horn.

with Kimley-Horn

Nashville, TN

TDM
2018
Seattle Children's Hospital

Seattle Children's Comprehensive Transportation Plan

Integrated parking, shuttles, and incentives; first Luum application; Livable Streets Initiative. Reduced drive-alone rate 25%; reached a 20-year goal in 10 years.

Seattle, WA

TDM
2016–2018
Memphis Medical District Collaborative

Built a custom mode-share and land-use projection tool prototype for the Memphis Medical District campus (parking demand vs. mode-share scenarios), plus a later scope reviewing a draft Transportation Management Association (TMA) study with Downtown Memphis Commission stakeholders.

Memphis, TN

TDM
Apr 2017
ULI Memphis District

Small standalone engagement tied to the Memphis Medical District mobility work, coinciding with ULI Memphis's regional planning activities in the same district.

Memphis, TN

TDM
2016–2017
Starbucks

Commute program strategy for Starbucks Support Center (Seattle): parking projections, a 10-year SOV reduction goal (61% to 40% by 2026), and a phased set of recommendations covering transit passes, shuttle, rideshare, and parking management.

Seattle, WA

TDM
Nov–Dec 2016
City of San Leandro

Won a city RFP to review Kaiser Permanente San Leandro Medical Center's compliance with its Transportation Demand Management conditions; built the monitoring process, survey methodology, and annual TDM report template the city uses to audit large developments.

San Leandro, CA

TDM
2015–2016
World Bank

São Paulo & Mexico City TDM Pilots

Employer-based TDM pilots in São Paulo and Mexico City — a public/private effort to curb congestion and pollution.

São Paulo, Brazil · Mexico City, Mexico

InternationalPolicy
TDM
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